Instagram previews its upcoming Twitter competitor Leave a comment

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What you need to know

  • A Meta executive has showcased its Twitter rival to employees during a company meeting.
  • The new app will be based on Instagram and will supposedly be called “Threads.”
  • Instagram has reportedly reached out to a number of celebrities and public figures to become early users of the app.

Instagram was previously rumored to be developing a text-based app that would compete with Twitter, and now some fresh intel has given us a glimpse of its interface along with more details about its features.

The screenshots, which were shared by Meta chief product officer Chris Cox during a company meeting and obtained by The Verge, reveal that the upcoming Twitter rival has the same interface as Instagram. Codenamed “Project 92,” it will presumably be a standalone app and could see daylight by the end of this month.

It also appears to have a number of features that are similar to Twitter, such as threaded replies, a heart reaction, a share button, and a reposting option. Previous reports suggested that users could post text messages up to 500 characters long (which pale in comparison to Twitter’s character limit), as well as photos and videos.

Interface of Instagram's upcoming text-based app

(Image credit: The Verge)

Users will be able to sign in using their Instagram credentials, and their account data, such as their bio, will transfer over. According to The Verge, it will be publicly known as “Threads” and will be decentralized due to its integration with the ActivityPub protocol. This implies that users may seamlessly transfer their accounts and followers to other platforms that support ActivityPub, such as Mastodon.

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