Last week, Lee Young-hee, the President of Samsung DX’s Global Marketing Center, confirmed that Samsung’s next Galaxy Unpacked event will be held in Seoul, South Korea. Young-hee didn’t reveal the event venue, but today, Samsung sent a press note to the media, confirming the Galaxy Unpacked will be hosted in Seoul at COEX in Samseong-dong, Gangnam, since “This unique location offers the world an opportunity to experience the captivating blend of past, present and future that defines Seoul.”
Since the first Unpacked in 2010 in Las Vegas, Samsung has held the global Unpacked event in key cities worldwide, including Barcelona, Berlin, London, and New York. And with the next Unpacked taking place in Seoul, Samsung will shift its direction for Unpacked for foldable devices to “focus on different trend-leading cultural cities around the globe that closely align with the designated theme of each event.”
Samsung says Seoul was selected “because of its role in influencing global trends with its dynamic culture and innovation, while it also reflects Samsung’s strong confidence in the foldable category.”
While Samsung didn’t reveal the name of the products it will unveil at this Galaxy Unpacked, it confirmed that it would unveil its next-generation foldable devices at the event, meaning the Galaxy Z Fold5 and Galaxy Z Flip5.
The Korean conglomerate also said that this Galaxy Unpacked would be held in the last week of July, partially corroborating rumors of the event happening on July 26.