Microsoft and NVidia have rolled out Xbox game access to NVIDIA GeForce NOW members, with players able to get their hands on Gears 5 from today. The rollout is in the UK, US, EU and around the world. On May 25th, Deathloop, Grounded, and Pentiment will be added to the service. This is the start of a decade long partnership which will see further Xbox Game Studios and Bethesda games added to GeForce Now as time goes on, and will be streamable through PC, Mac, SHIELD TV, and Android devices as well as on play.geforcenow.com on Chromebook and iOS Safari.
The NVIDIA partnership is not the only one that is in the pipeline. Sarah Bond, Corporate Vice President of Xbox wrote, “This is the first in a series of partnerships we’re activating to make our PC games available to players globally through a variety of cloud gaming services, starting with NVIDIA GeForce NOW, and with Boosteroid, Ubitus, EE and Nware in the future. We remain committed to releasing current titles from Xbox Game Studios and Bethesda, and future Activision Blizzard PC games once Microsoft’s acquisition closes.”
Earlier this week, the EU Commission approved Microsoft’s Activision acquisition. This decision came just a few weeks after the UK’s Competition and Markets Authority moved to block the deal outright. Microsoft is taking the UK CMA’s decision to the courts, and faces a legal challenge with the US Federal Trade Commission as well, but it certainly feels as though the deal could be getting back on track. CMA chief executive Sarah Cardell backed their decision to block the deal, and spoke against the EU decision, saying: “Microsoft’s proposals, accepted by the European Commission today, would allow Microsoft to set the terms and conditions for this market for the next 10 years. They would replace a free, open and competitive market with one subject to ongoing regulation of the games Microsoft sells, the platforms to which it sells them, and the conditions of sale. This is one of the reasons the CMA’s independent panel group rejected Microsoft’s proposals and prevented this deal.”