Realme’s Indian branch today announced it has roped in Bollywood superstar Shah Rukh Khan (SRK) as its brand ambassador for the smartphone category. The company said it signed SRK – also referred to as “King Khan” – because he “truly embodies the spirit of Realme with his remarkable journey and charismatic persona” and “represents Realme’s commitment to providing users with a leap-forward experience.”
The five-year-old brand also said that by joining forces with SRK, it is “showcasing its focus on delivering powerful, stylish, and youth-oriented smartphones that resonate with the aspirations and ambitions of today’s youth.”
The first Realme products SRK will endorse are the Realme 11 Pro and Realme 11 Pro+, introduced in China about a couple of weeks ago and set to debut in international markets – including India – in June. You can check the Realme 11 Pro and Realme 11 Pro+’s detailed specs comparison here to know more about them.
It’s not the first time Realme has partnered with a Bollywood actor for its Number series smartphones. In 2020, Realme collaborated with Salman Khan for the Realme 6 lineup. It had also roped in Bollywood actress Shraddha Kapoor for some of its AIoT products. However, we are hopeful Realme won’t sell the Realme 11 Pro series in India with pictures of SRK on its boxes like Salman Khan’s pictures. Not everyone likes that after all.