The EU wants to break up Google’s ad business Leave a comment

Spread the love

What you need to know

  • The European Commission has sent a Statement of Objections to Google regarding its abusive usage of its “dominant position” in the AdTech space.
  • Google has been accused of propping up its AdX ad exchange platform using its DFP server to gain a leg up over the competition.
  • If true, Google would be in violation of Article 102 of the Treaty on the Functioning of the European Union (TFEU).

The European Union is now seeking ways of disrupting Google’s stronghold over the advertising industry. The European Commission today has sent word to Google of its breach of antitrust rules by, according to the EU, “distorting competition” in the Adtech industry.

Google’s main source of revenue is its ads, but the company also operates the largest ad exchange. Google also sells advertising space on websites while also acting as the intermediary between advertisers and publishers.

Source link

Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *